Marketing director | Tchibo

Steffen led marketing of Tchibo brand at Czech and Slovak market. He is at top positions in FMCG area since the 90s - for sixteen years he worked with brands like Coca-Cola and Pilsner Urquell, then he became a marketing manager of Karlovarské vody mineral waters brand.

Main areas
Omnichannel
Cross-category marketing leadership
Customer experience
Brand strategy

LinkedIn


The theme of the talk
How to build a brand and a completely new category from scratch?

Mazagrande started a new category of coffee soft drinks. It's interesting that the whole project from taste profile to name and design was created at our market. German headquarters trusted Steffen and his team. Because of that, Czechia has become a pilot market and now Mazagrande wants to go global. At our conference, you will hear the whole Mazagrande story, which also shows how a client-agency relationship may work.