Ogilvy

Stefan is  South African born, currently working across Europe. He is a multi award-winning strategy director, creatively-trained, with entrepreneurial roots and partnering with some of the world's largest brands.He began his career as an entrepreneur before joining Ogilvy & Mather.

His mission is to grow brands by designing strategic solutions that solve real business problems and creating remarkable customer experiences. That is what he calls Purposeful Creativity.  He has successfully applied this philosophy on a range of global brands including KFC, TESCO, Coca Cola, Vodafone, Raiffeisen, KB, Mondelez, SAB Miller and Lucozade; brands for which he has delivered thought leadership across marketing disciplines, and the business value chain

The theme of the talk
Playing to Win

The ideas that win in today's disruptive & fragmented marketing landscape.  In the talk, I will set the scene of the fast-evolving forces that are changing business such as emerging tech, big data, customer-power and disruption (in business, economics, and politics), I will discuss innovative success stories and brands that have successfully navigated this over-informed, fragmented landscape and then finally conclude with strategic principles that will make your ideas matter in modern marketing.